Looking back on 2024, our first full year building FinalFinal, it's striking how much the design landscape has changed. We started the year expecting to take on mostly discrete projects — one-and-done branding revamps and product MVPs — but we quickly found ourselves becoming part of our clients' teams in long-term, and more strategic, ways we hadn't anticipated.

The work took us from early-stage startups to established enterprises, from AI and security to climate tech. Each project taught us something new about how design teams can work in 2025 and beyond. Tech companies are rethinking how they resource design work, and we're adapting alongside them.

It's been a busy year. We've been working with Anthropic since 2023 throughout their insane growth, handling sales enablement materials, ad campaigns, content marketing, and presentations for major events like AWS re:Invent. With NetWorks Group, what started as a rebrand grew into a comprehensive partnership, handling their product marketing, sales materials, and naming architecture and operating as their entire design team.

We provided design leadership for SonicWall, working with their CMO and other agencies to deliver a new brand system, website, and campaign launch. For Greenplaces, we developed a brand identity and visual system built to support their mission of making sustainability accessible and profitable.

We helped Crash Override develop a robust product framework for their software compliance and deployment visibility tools, while working with Blumira to refine their go-to-market message as the ideal security solution for mid-sized businesses.

For TestMachine, we designed their AI-powered blockchain security platform interface and created strategic materials for investors and market entry. Our work with Student Athlete Score, Inc. through Ann Arbor SPARK let us shape product strategy in the athletic performance and sponsorship space from day one, including connecting them with their first design hire.

We brought Maiven's AI video testing platform to life with core product workflows and design patterns, developed Zero Networks' flexible messaging platform, and produced targeted ebooks and campaigns for Watershed's enterprise sustainability platform.

Each project has reinforced what makes good design work: solid collaboration and a real understanding of what our clients are trying to achieve and who they serve.

Thanks to our team and collaborators who made this possible — shout out to Jim, Santos, Sarah, Jessica, Matese, Joe, Sunny, Shawn, and especially Ruth Facer — and to every client who trusted us with their company and products. We're ready to help more companies transform their potential into credibility through meaningful design in 2025 - whether you're scaling rapidly, launching something new, or refreshing your brand for the next phase. Hit us up: hey@finalfinal.org. 🫡