Credibility by Design
(Since 2023)
Anthropic —
2023–2025
Anthropic's Creative Director brought us in when the internal design team was one person. Our job was to be the production system behind a frontier AI company's marketing: keep the quality consistent, keep pace with the product, and ship.
Over 24 months we produced more than 100 deliverables, including the Claude iOS app launch campaign, product and B2B campaigns, retargeting creative, co-marketing with AWS and Google Cloud, an illustration library of 200+ images, a document template library, and ABM creative for enterprise accounts.
Visual identity
Illustration design
Campaign creative (iOS app launch, Claude product, B2B, retargeting, demand gen)
Full display ad package
ABM creative for enterprise accounts
Co-marketing (AWS, Google Cloud)
Presentation design and templates
Document template library
Social media
Expel —
2025–Ongoing
Expel handles security operations for companies that don't want to build their own 24/7 SOC. For nearly two years we've worked directly with their leadership (co-founders, CISO, VP of Sales) on a complete transformation of the company identity.
The work started with positioning: the Security Realists frame that now defines Expel's market stance, followed by a full messaging architecture covering brand voice, taglines, four pillars, differentiators, and proof points, and AI-ready voice spec, sub-brand architecture, and the RSAC 2026 booth and conference activation.
Brand strategy and positioning
Messaging architecture: brand voice, taglines, four pillars, differentiators, proof points
AI-ready voice spec
Visual identity refresh
Brand guidelines
Sub-brand architecture
Website design / dev
Conference booth and activation
Campaigns and events
Tracebit —
2026
Tracebit detects breaches with decoy cloud resources, a technical product entering a crowded security market. We took them from positioning workshops to a complete brand system in four months, with the messaging architecture 95% complete before any visual design started.
The system covers messaging architecture, a full design system, brand guidelines, a conference booth, digital ads, web components, and a Figma template library. The visual identity launched at InfoSec London, and Tracebit's team has run the system independently since.
Positioning and messaging architecture
Brand strategy
Visual identity
Brand guidelines
Conference booths
Digital ads
Web components
Presentation and social templates
Event production
Blumira —
2024-2025
Blumira builds a security operations platform for teams without a dedicated SOC: IT administrators and MSPs who handle security alongside everything else. Our work started in 2024 with competitive analysis and buyer personas, then grew into a full repositioning in 2025. A workshop with Blumira's leadership team set the direction: position Blumira around approachable expertise for under-resourced security teams, and close the gap between how the company actually works and how it presented itself.
From there we built the positioning and messaging architecture, buyer personas, and voice and tone guidelines. The visual identity followed, covering logo development, an icon library, and a brand kit the Blumira team now uses on its own. When Blumira launched its managed MDR service in July 2026, their team built the launch one-pager in-house from the kit, and at RSAC 2026 dozens of attendees stopped at the booth just to say they liked the look and feel.
Competitive analysis
Repositioning analysis
Brand positioning
Messaging architecture
Buyer personas
Voice and tone guidelines
Brand identity
Visual identity
Brand kit and templates
RSAC conference booth design concepts
Minka —
2025
Minka builds the financial infrastructure that lets banks move money as quickly and reliably as the internet moves data. We joined to refine the brand for a market they were already changing and to give them language and identity that matched the depth of what they were building. The positioning had to work for buyers spanning developers, bank operators, and regulators, and carry the meaning of the name, "work for common good" in the Andean tradition of community-built infrastructure, without softening technical credibility.
Over several months, the work covered audience research, brand positioning, voice and tone, naming research, and a refreshed visual identity. The work tied the founders' philosophical roots to a clear commercial story: one framework the team uses with technical buyers and bank executives alike.
Brand strategy and positioning
Visual identity
Verbal identity
Naming research
Motion design
Content design
Keystrike —
2025–Ongoing
Keystrike came to us in August 2025: twenty people, Icelandic founders, a patent-pending keystroke-level verification system, and a positioning problem. Authentication tells you who logged in; Keystrike tells you the person is actually at the keyboard, acting deliberately. No one had framed the category that way before.
Workshops produced a messaging framework, a founder narrative built on Ýmir Vigfússon's arc from hacker to defender, and collateral for critical infrastructure use cases. We developed a new visual identity, and continue to support the brand, website, and customer reporting.
Messaging architecture
Founder narrative
Use case collateral
Visual identity
Website design
Brand guidelines
Ongoing production
Zero Networks —
2024-Ongoing
Our work with Zero Networks opened with a strategy presentation to the board, including the co-founders and their Venrock investors. From there we built the messaging framework and the updated visual system the brand runs on today.
Two Black Hat campaigns followed; "Currently, Micro Segmenting" turned segmentation into a series of illustrated leisure scenes with copy to match: "Stop lateral movement, start your weekend." The 2026 campaign, "Attacks contained, weekends retained," carries the idea forward. Production spanned a 30×30 booth, conference-center digital walls, hanging banners, digital ads and merch, and sponsorship assets.
Messaging framework and positioning
Updated visual identity system
Black Hat campaigns (2025, 2026)
OOH campaigns
Conference production: 30×30 booth, digital walls, hanging banners
Ongoing production
Material Security —
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