Credibility by Design
(Since 2023)
Anthropic —
Designing with precision for a leader in responsible AI
Anthropic is at the forefront of AI research, building systems that are reliable, interpretable, and steerable for enterprise. They needed a design partner who could match their pace and help translate complex ideas into clear, compelling communication. FinalFinal stepped in as their early stage creative team.
We delivered design across critical touchpoints; sales enablement, advertising, brand development, and motion graphics, ensuring every output aligned with Anthropic’s thoughtful, technical voice. From conference decks to ad campaigns, we created systems and assets that scaled with their growth and spoke to enterprise audiences with clarity.
The result: a cohesive visual language that supports Anthropic’s mission and momentum. Our partnership helped position them not just as a leader in AI, but as a brand built on trust, clarity, and ambition. Major thanks to Everett Katigbak, Susan Payne, and Tim Belonax.
Greenplaces —
Making sustainability simple (and scalable)
Greenplaces is a sustainability software platform built to help businesses track and improve their environmental impact—without the complexity. They needed a brand identity that matched that promise: clear, modern, and built for scale.
We created a cohesive system that includes logo design, visual language, brand architecture, and communications templates. At the center is a mark that combines footprints and tree rings—symbolizing both reduced impact and the cyclical nature of sustainability. It's a smart, grounded visual that captures what Greenplaces is all about.
The result is a brand that feels practical, optimistic, and easy to use—just like the platform itself. Whether it’s a sales deck or a social post, every element is built to communicate credibility, clarity, and momentum.
Superlunar —
Designing for the decentralized future
Superlunar, a web3 research and design studio explores how decentralized technology could become more usable, open, and human-centered. From naming the company to designing the brand, building the website, and prototyping apps, we shaped a complete identity that reflected Superlunar’s mission: to make the browser–blockchain intersection more accessible and meaningful.
We crafted a visual and verbal system that balances technical credibility with an open, exploratory tone — designed to speak to builders, not just backers. The identity system flexes across research, design, and funding initiatives, each aimed at advancing web3 through transparency, usability, and collaboration. Every touchpoint reinforces Superlunar’s values: open source thinking, curiosity, and a bias toward simplicity.
Beyond the brand, we helped launch a digital presence that hosts Superlunar’s evolving body of work — from published research to prototypes to community-funded projects. It’s not just a site — it’s a platform for ongoing discovery, built to grow with the decentralized future.
NWG —
Rebranding a legacy cybersecurity leader
NetWorks Group has been providing ethical hacking and cybersecurity services for over 25 years, with deep expertise in both offensive and defensive security. As the threat landscape evolved, they needed a brand and marketing strategy that reflected their credibility, clarity, and modern relevance.
We led a full brand refresh—from foundational workshops to a new visual identity, communication design system, and marketing strategy. The updated brand positions NWG as a trusted, plainspoken partner in a space often clouded by jargon and fear. We also overhauled their web presence to clearly articulate their services and value to both technical and executive audiences.
Today, we continue to partner with NWG as their agency of record—supporting ongoing marketing strategy, campaigns, and content that help drive growth and deepen trust in a high-stakes industry.
Push Security —
Security made bold, not boring.
Push Security needed a brand that could reflect their straightforward approach to enterprise SaaS security. As industry veterans, they position themselves as solution-finders in a market filled with problem-identifiers, summarized in their philosophy of being "allergic to bullshit."
We developed a brand system featuring an abstract "P" logo that represents the partnership between Push and their customers. The design uses geometric shapes and a vibrant color palette to stand out in an industry dominated by stock photography and technical jargon. We produced consistent visual elements across their website, marketing materials, and corporate collateral.
The new identity now effectively communicates Push's core proposition: helping security teams manage risks while enabling employees to use the tools they need. The rebrand supports their growth phase by establishing clear visual differentiation from competitors while maintaining the pragmatic, no-nonsense approach that defines their company culture.
TestMachine AI —
Complex security, intuitive interface.
TestMachine built an AI platform that identifies vulnerabilities in blockchain smart contracts, but their powerful technology needed an equally strong product experience. Their sophisticated capabilities were difficult to explain and configure, creating barriers to adoption for potential customers.
We developed intuitive product workflows and a progressive interface that makes complex security testing accessible without simplifying the underlying technology. Our work included product strategy, interface design, and creating clear messaging frameworks that communicated technical capabilities to both developers and business stakeholders.
The partnership resulted in a market-ready product with coherent positioning. TestMachine secured additional funding based on the streamlined product experience and clarified value proposition, allowing technical and non-technical users alike to understand and deploy their advanced security capabilities.
TestMachine AI —
Complex security, intuitive interface.
TestMachine built an AI platform that identifies vulnerabilities in blockchain smart contracts, but their powerful technology needed an equally strong product experience. Their sophisticated capabilities were difficult to explain and configure, creating barriers to adoption for potential customers.
We developed intuitive product workflows and a progressive interface that makes complex security testing accessible without simplifying the underlying technology. Our work included product strategy, interface design, and creating clear messaging frameworks that communicated technical capabilities to both developers and business stakeholders.
The partnership resulted in a market-ready product with coherent positioning. TestMachine secured additional funding based on the streamlined product experience and clarified value proposition, allowing technical and non-technical users alike to understand and deploy their advanced security capabilities.
