FinalFinal exists because some super talented people have been generous enough to help me bring an idea to life. Many thanks to:

Stewart Robinson (@stewsnooze)

It was in the O'Hare airport, outside of Chicago. The flight was delayed, several beers had been consumed and we were still a little high on the fumes of Drupalcon when Stewart agreed to help me make FinalFinal. He may have regretted that ever since, but he's never let on. Possibly the calmest developer I've ever worked with and certainly one of the most competent. I owe you many beers Stew - thank you!

Cheryl Carulli (@cherylcarulli)

Cheryl calls herself a digital art director, creative and designer, which sounds very hand-wavy but actually, she's a wonderful combination of super-creative and wonderfully practical. Cheryl's taken my sketched out ideas for a website and turned it into what you see here today. Love your work Cheryl.

Dan Scotton (@danscotton)

Dan is a UX developer - meaning that he's all about the fine details of the user experience turning it into beautiful code. Happily that's what he's been helping us do with FinalFinal, and kept a smile on his face despite having to wrangle his code into Drupal.

Kevin Hill (The Council)

Kevin took pity on me when he realised that I was never going to be able to come up with a name for this project by myself and helped me to choose a name as silly and perfect as FinalFinal and then made it a logo and the beginnings of a visual identity.

EvaLotta Lam (@evalottchen)

I was so excited when Eva-Lotta, of sketchnote fame and alround ace User Experience designer, said she'd make some illustrations for FinalFinal. Originally intended to be used in an intro video, they were so gorgeous they ended up becoming a key part of the visual identity. We particularly love the chickens.

Thanks also to Tom Bryan(@tombryan);and Theresa Summa(@theresaanna) who helped out with design and Drupal theming in the early days (yes, even earlier than this!)

Who am I?

I'm Leisa Reichelt (@leisa), I do User Experience Research and Design. I blog at disambiguity.com and organise the London UX Bookclub and some UX Bootcamps in London. I' writing a book about Strategic User Experience. FinalFinal is my most exciting side project ever.

We've made FinalFinal because I want to help more people understand how good design and user experience comes into being - that it's a journey not a destination, that it's much harder and more interesting than drawing boxes on a page and colouring them in.

I want people to find a better way to talk about and share that process - even if they're not in the same team or the same company.

And also because, for a change, I want to be the one making all the dumb decisions. I'm sure I have - I encourage you to please make good use of the feedback and support tab and we'll continue to improve and shape the site as we go.