finalfinal started as a UX Bookclub conversation in London in November 2010.

We were discussing the difficulty of hiring and being hired and I remember feeling my heart sink when Boon Chew - then a UX*-y developer with aspirations to full time UX said that he'd kept his sketches in his bag while showing an interviewer his portfolio.

He didn't get the job. I reckon if he'd showed the sketches, he'd have stood a better chance.

If you do creative work, the majority of your best work is invisible.

The paths you explore and reject, the processes you've honed over time, the way you bring people together to make decisions, the editing, reediting, moving boxes on pages, the testing you do, the tools you use. The way that you work that ultimately ends in the deliverables - all this work is invisible.

finalfinal is a place to make this visible. To share the creative process.

We want to share our process because

• it's inspiring and fun to see how other people approach their work,
• it's great to get feedback on the new things we're trying or ideas we think are great,
• making our process visible makes it easier to see what we're like to work with and easier to hire.

We use video at finalfinal because it's a great storytelling medium and because it helps us to show some of the artifacts of our work while we maintain client and project confidentiality. It also makes it easier to show work in progress and expose some of the work that will never end up being a shiny deliverable.

finalfinal is a membership driven community in its very early stages. We are growing slowly, organically and mostly by referral to maintain the quality of the community. We don't want an enormous community, we want a group of people, doing work and sharing it with their peers. A culture of participation.

finalfinal is for people who do design, research, writing, development, strategy, science, anything where the working, the process is critical to the outcome.

If this sounds good to you, we'd love to have you aboard.

To get in touch, email leisa@finalfinal.com or send feedback or problems to support@finalfinal.com

* UX = User Experience